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Is Your Business Movie Trailer-worthy?

Had an interesting conversation with a musician about creating a video sampler of his work. The conversation eventually turned into an impromptu video training session. I sourced a few images from my...

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Enticing Customer Engagement

Okay, you’ve read, heard and shared enough about the “crisis”, so stop for a moment and switch your mindset. Let’s talk about you, your future customers and your business. Today is the first day of the...

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Memories Tied to Emotions

Think about the last memorable experience you had... You can smell the smells, almost taste the food, visualize the sights and hear the sounds. Do you remember how it made you feel? Recalling it now...

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Experience Theme Tool

What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage,...

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Hiring an Experience Designer

Things to think about when hiring an Experience Designer or an experience design firm. On this Friday, I wanted to share some key facts (sort of) that one should consider if thinking about hiring an...

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Stop The Boring Workshops

After 30 years of conference going, presentations and so-called 'Hands-on seminars', I have had enough. I am tired of so called workshops being hour long commercials that provide little tools or...

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